After I saw Djinn in a Bottle on Caitlin's blog, I had to figure out what this whole Enchanted Polish fuss was about so when Nail Polish Canada restocked their Enchanted Polish last week - I had to pick up one (or three, rather). Definitely on the pricier side of things - I paid $15 each, which is insane and I must have been out of my mind when I ordered them.
Anyway, here's Enchanted Polish Time to Pretend, straight out of the Time to Pretend collection, which is most definitely a reference to MGMT. I can't find anywhere that says it's based on MGMT but regardless, here's the song Time to Pretend. I definitely was a fan for MGMT for Kids and Electric Feel but haven't quite been into their new stuff; I always thought their songs sounded cheery, colourful and happy and that's what this polish is all about.
So here's a holo shot of Enchanted Polish Time To Pretend. As I've stated many times, duochromes and holographic polishes are difficult to photograph - and with that said, Time to Pretend is a duochromatic holographic nail polish. (One would think!) So before I blabber on, just know that no photo can do this polish justice. I've seen this polish on other blogs and even though they've highlighted the holographic nature... It just doesn't quite deliver the magical feel. Anyway, going back, Time to Pretend to a duochromatic purple to bronze shift, packed with a VERY potent holographic effect. I don't mean to give any sort of bias but...
... Enchanted Polish Time to Pretend is fucking awesome.
Formula was amazing, covered gracefully in two coats, quick drying. I am actually still wearing this as of today and not a chip can be found! I painted it on my nails on Sunday - so in addition to it being "fucking awesome", it's also fucking durable. Here's some photos that show off the duochrome shift (again, the holographic effect is difficult to photograph as I am shooting with artificial lighting):
To me, this polish is definitely unique, duel wielding some of the most fetishized polish effects: duochromatic and holographic, binding it in one magical polish. However, the price is not for everyone. I did feel a bit of a wrench in my gut when I received the polishes and remembered how much they costed. With that said, if I do have some extra budget after some annual expenses of mine, I would like a couple more of these polishes. They're great.
One thing that really surprises me is that Enchanted Polish is still using sticker labels for their bottles. I know this is a very small detail but sitting at over 20,000 Likes on Facebook and being able to sell out polishes within minutes of launching on both their retail website as well as partner sites - I am wondering why Enchanted Polish hasn't moved onto screened labels. I really think it would be in their benefit to make the switch.
What do you think of the Enchanted Polish hype? Is it worth all the rave reviews it's getting? Would you pay $15 for a polish? (Am I being too hard on them for the sticker labels?)